A Complete Guide to Branded Video
There’s a reason 86% of marketers rely on video content-it works. Almost two-thirds of consumers find it to be the most engaging medium on social media.
Online videos achieve massive global reach, whether in the form of guides, explainers, tutorials, or how-to clips. Let’s find out how you can leverage this exciting channel.
How to Create Great Video Content
As with all forms of marketing, the first step to grand success is learning how your target market responds to various kinds of content. Every demographic has their own preferred social networks and video production genres.
If you’re aiming for a Gen-Y audience, YouTube is the place to be, particularly for branded explainers and how-to videos. That isn’t always the best approach for corporate videos or testimonials, though, so some good, old-fashioned market research is in order.
Does your audience favor flashy graphics or 2-D doodles? Do they view most of their content on social media or via landing pages? How much time are they willing to dedicate to your clip? All these questions will help you to connect with a loyal customer base.
Using Video Marketing to Express Your Brand Identity
Brand awareness is the golden egg of promotional video production. Without it, you’ll only nudge your revenue up temporarily. If your explainer video content is carefully branded, it will produce lasting results, and you don’t need expensive motion graphics to achieve remarkable things.
Simple 2-D graphics have become the mainstay of explainer videos because they connect best with users, but every brand has its own unique aesthetic and cultural values.
Your video marketing campaign should tell the story of your brand authentically and convincingly. It should reflect your business values while appealing to your captive users.
Storytelling is one of the most powerful ways to achieve that. It’s by no means the only way, of course, so make sure your video production company has a thorough grasp of your brand identity.
What is Corporate Video?
Corporate video production includes all non-ad-based content created by a business. This niche covers both internal and external company messaging, whether that means 3-D animation, live-action graphics, or simply talking heads.
A company film might be designed to teach employees, unify shareholders, or raise brand awareness. It could share data on a merger, handle onboarding, or communicate an updated policy. Corporate video content is a powerful, time-saving medium for all of these purposes.
Testimonial Videos
Testimonial videos are marketing clips that leverage the reviews of existing users. As such, authenticity is crucial to the production process, so choose users who are comfortable in front of a camera.
A great testimonial gives the user the freedom to use their own words, so over-scripting can destroy your clip before it’s even reached the editing floor. Once you’re done, your clips can be shared across several different mediums, including social media, landing pages, and even advertising.
The Art of Promotional Video
Modern audiences have grown suspicious of obvious attempts to advertise, but promotional clips can still be an excellent way to market your brand. As with testimonial clips, promotional videos must work authenticity into the video production process.
Your clip should give the viewer something of value even if they choose not to buy your product or service. It should entertain, educate, or provoke a desired action without falling back on hard-sell practices.
Today’s audiences have high ethical standards, and the leading video production companies rely on honest white-hat marketing tactics.
When to Use a Video Production Agency
Video production services will give your clips a professional edge while driving key metrics. They’ll help you to brand your message while boosting the creativity of your final result.
Since today’s marketing campaigns tend to iterate based on analytics, a formal agency will be a long-term partner who can nurture your campaign to perfection.
Video is a powerful medium, so it allows you to connect on a deeper level. Whether you’re creating a live-action video or a simple explainer, it gives you absolute control over your tone. Every client has their own genre preferences, but visual messaging can achieve more marketing power than any other medium.
